Hi, I'm Arooba Arif
Local SEO Specialist & SEO Strategist
I'm a results-oriented Local SEO Specialist and SEO Strategist with over 5 years of hands-on experience managing local and multi-location businesses. I focus on Google Business Profile optimization, local keyword targeting, NAP consistency, and geo-focused content strategies that bring in real, measurable results through honest, long-term SEO practices.
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Years of Experience0%
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Industry Niches Served
Professional Summary
Quick Facts
- Location Wah Cantt, Pakistan
- Role SEO Expert
- Experience 5+ Years (2020 to Present)
- Email thearoobaarif@gmail.com
- Phone +92 329 5713717
Who I Am
With over 5 years of experience, I've worked as a Local SEO Specialist and SEO Strategist across industries like device repair, transportation, dentistry, carpet installation, and online education. My focus has always been on Google Business Profile optimization, local keyword targeting, NAP consistency, and content that actually connects with local search intent.
I like to start by understanding what's actually holding a site back. That usually means digging into technical issues, fixing crawlability and indexing problems, and then building a long-term strategy that turns visibility into real calls, visits, and conversions for the clients I work with.
Skills & Capabilities
Core competencies developed across five+ years of hands-on local and technical SEO work.
Work Experience
SEO Expert
Boost My Repair, Orlando, FL, USA- Handling keyword research and on-page SEO to help improve search rankings.
- Running technical SEO audits and fixing crawlability, indexing, and site performance issues.
- Writing and optimizing SEO-focused content that matches what people are actually searching for.
- Tracking performance closely using Google Search Console, Google Analytics, and Ahrefs.
- Improving local visibility through geo-targeted optimization and business listing management.
- Working on featured snippet optimization to boost SERP visibility.
SEO Expert – Content Writer
Grove Street Taxi, Limousine Services, Jersey City, NJ, USA- Helped achieve 90% conversion growth by getting the site into top 3 rankings in organic and local search.
- Ran technical SEO audits and put site improvements into action.
- Optimized the Google Business Profile and local keywords to boost local visibility.
- Wrote SEO-optimized content to drive more organic traffic and engagement.
- Reviewed performance data regularly to refine strategy and improve results.
SEO Specialist
Remote, Referral-Based- Managed project-based Local SEO and strategy campaigns for international clients in niches like dentistry, carpet installation, limousine services, and online education.
- Built custom SEO strategies around local keyword research, Google Business Profile optimization, on-page SEO, and technical SEO, all aligned with each client's goals.
- Improved local and organic rankings, brought in more high-intent traffic, and helped drive steady growth in leads and conversions.
SEO Expert
Technerd NYC, Wah Cantt, Pakistan- Built new SEO strategies and processes from the ground up.
- Created client-specific strategies to attract leads and turn them into conversions.
- Optimized large client sites through keyword research, competitor analysis, and proven tactics.
- Also handled ASO and email marketing.
Education
Bachelor of Science
University of Wah (UOW), Wah Cantt, Pakistan Completed 02/2021Certifications
SEO Course & Internship, Technerd NYC
SEO Course, Udemy Academy
SEO Course, HubSpot Academy
Content Writing Course, Coursera
Case Studies
A closer look at a few projects and the kind of SEO work behind them.
Luton, UK
Goal: Build local search visibility from scratch for a premium flooring and carpet installer with zero ranking presence, even for its own brand name.
What I Found: No local rankings across Luton and surrounding Hertfordshire towns, missing location pages, and unresolved technical issues.
What I Did: Published new location landing pages for five nearby towns, added structured data, fixed technical issues, improved internal linking, and ran a coordinated Google Business Profile and citation campaign.
Result:
- First page rankings for 6+ local flooring keywords in one target town
- GSC clicks up 17% and impressions up 25% in 28 days
- Indexed and ranking across 5+ UK service areas
Winter Garden, FL, USA
Goal: Improve visibility for a specialty orthodontics practice in a suburb dominated by big-chain and generic invisalign providers.
What I Found: Generic GBP categorization, weak local citations, and service pages not targeting child or adult invisalign search terms.
What I Did: Repositioned the Google Business Profile around child and adult invisalign services, built local citations across four surrounding suburbs, and optimized service area pages for key braces and invisalign terms.
Result:
- Top 3 map pack ranking for "orthodontist near me"
- Page 1 for "invisalign Winter Garden FL"
- Significant increase in new patient consultation bookings within 3 months
Honolulu, Kahala & Mililani, HI, USA
Goal: Help each branch of a multi-location orthodontics group rank independently for high-intent local queries, without the locations competing against each other.
What I Found: Overlapping search visibility between branches, incomplete local citations, and no location-specific content strategy.
What I Did: Built dedicated service pages for each branch, ran local citation building across Hawaii directories, posted monthly GBP content tailored to each area, and structured internal linking between the hub and each location.
Kahala Branch- GBP interactions grew from 1,023 to 1,418 in 3 months
- Calls grew from 538 to 604, website clicks grew from 163 to 190
- Page 1 rankings achieved for primary "orthodontist Honolulu" queries
- Strong gains across Clear Retainers, Braces Consultation, Invisalign, and Ceramic Braces terms
- Bite Correction ranking climbed from page 6 to position 9 (+51)
- Multiple new service categories indexed and ranking within months
New Jersey, USA
Goal: Build organic search presence for a local taxi service competing against Uber, Lyft, and dozens of unbranded car services.
What I Found: Almost no organic search presence outside the immediate pickup point, and no dedicated pages for surrounding towns.
What I Did: Built service area pages for every town serviced, optimized the Google Business Profile for "taxi near me" and airport pickup queries, and ran a citation push across NJ transportation and travel directories.
Result:
- Top 3 map pack rankings for "taxi near me" across multiple NJ zip codes
- Page 1 for "Newark airport taxi" and "JFK taxi NJ" queries
- Significant increase in direct booking phone calls
Jersey City, NJ, USA
Goal: Help a premium black car operator compete for high-ticket weddings, corporate transfers, and prom bookings against national platforms with bigger ad budgets.
What I Found: Generic limo-focused GBP positioning and no dedicated landing pages for individual premium services.
What I Did: Built dedicated landing pages for each premium service (wedding limo, corporate transfer, prom, NYC airport black car), repositioned the GBP around "luxury" and "chauffeur service" rather than generic limo terms, and aligned schema and review strategy to high-intent buyers.
Result:
- Page 1 for "wedding limo Jersey City" and "NYC airport black car NJ"
- Increased corporate event bookings
- GBP call volume tripled during the engagement
- Improved cost-per-lead compared to paid platforms
Mattydale, NY, USA
Goal: Recover organic visibility after a technical setback and strengthen local search presence.
What I Found: Indexing issues affecting key pages, inconsistent metadata, and weak local SEO signals.
What I Did: Cleaned up and resolved the technical issues, rewrote metadata and schema across service pages, and improved local SEO structure for better visibility.
Result:
- Now ranking at the top of the map pack for key local repair searches
- Steady increase in walk-ins and repair bookings since the fix
- Significantly more business coming in compared to the previous year
Kissimmee, FL, USA
Goal: Improve local search visibility and drive more repair-service calls.
What I Found: Weak local keyword targeting, thin service page content, and an underoptimized Google Business Profile.
What I Did: Rewrote and expanded service pages, refreshed the Google Business Profile, and targeted high-intent local keywords across key repair categories.
Result:
- Monthly leads grew from around 80 to over 500
- Now ranking at the top for key local repair searches
- Strong, consistent growth in calls and service requests month over month
Note: Replace the bracketed notes above with the missing location or result numbers where needed.
Contact Information
Have a project in mind or need help improving your local search visibility? Let's talk.
Let's Work Together
Open to new SEO projects, local search campaigns, and long-term strategy partnerships. Reach out through any of the channels below.